For the past six months, Natalina Sents, an Iowa native, has been living on the road sharing the stories of America’s farmers through blogs and photography on Beck’s Why I Farm Roadtrip. To date, Sents has interviewed more than 70 farmers throughout the Midwest and Northeast, and has even made the trip to Alaska.
Atlanta, Indiana – Beck’s, the largest family-owned, retail seed company in the United States, announced today the purchase of the former BASF Seed Research Facility on the island of Kauai, Hawaii. Built in 2012, the 13,000 square foot facility includes offices, laboratory space, storage and drying for corn breeding nurseries, as well as agricultural equipment needed to grow seed corn and research-focused plant materials.
Atlanta, Indiana – When it comes to precision agriculture technologies, farmers not only want complete control of their data, they want a tool that’s secure, private and easy to understand. Beck’s is proud to announce that it’s precision farming tool, FARMserver™, has been awarded the Ag Data Transparency Evaluator (ADTE) Seal for privacy and security.
June 22, 2016
Atlanta, Indiana – Beck’s announced today a new agreement with Herschel, a manufacturing and distribution company out of Indianola, Iowa. Herschel will take over all sales, service and distribution of Flo-Rite® seed firmers. Flo-Rite offers a new and improved revolutionary seed firmer design by incorporating a durable, high-tech memory polymer, a replaceable wear plate, and a protected fertilizer tube.
Herschel is owned and operated by Alamo Group, Inc. Herschel specializes in the sales, manufacturing and distribution of quality tillage tools, harvesting, hay, tractors, planting equipment, spray/fertilizer, and other agricultural replacement parts. In a continued effort to grow their portfolio of planter accessories, Herschel has agreed to take on the sales and marketing of the Flo-Rite product line.
“As the sole distributor of Flo-Rite since 2014, we have seen first-hand the success many farmers have had with this revolutionary technology,” said Scott Beck, president of Beck’s. “The continued growth in sales has far surpassed our expectations and we wanted to ensure that Flo-Rite customers still received the best service and support in the industry. We see the value in a company like Herschel, who is well suited for parts sales through their online store, expansive dealer force, and vast distribution network.”
With 100 years in aftermarket parts distribution, Herschel has the distribution capabilities, product support, and dealer network to continue growing sales of Flo-Rite seed firmers. Inventory will officially become available through Herschel’s dealers beginning July 1, 2016.
“Herschel is excited to have the opportunity to add Flo-Rite seed firmers to its existing product line,” said Craig Harthoorn, president of Herschel. “Beck’s extensive research and work with Flo-Rite have proven its value, which has created a huge demand, a demand that now requires a larger distribution network. Flo-Rite is the industry leader in seed firmers and will be a natural fit in the Herschel planter parts line. We appreciate the opportunity to work with Beck’s and Flo-Rite and look forward to expanding the distribution and sales of Flo-Rite in new markets, as well as servicing new and current customers.”
Flo-Rite was developed by Jeff Peter, a farmer and inventor from Hicksville, Ohio. Peter’s patented seed firmer design improves seed-to-soil contact and planting depth consistency, which leads to better seed germination, more consistent emergence, better stands, and increased yields. According to Beck’s Practical Farm Research (PFR)® 2-year study, Flo-Rite has resulted in a 5.3 Bu./A. advantage over no seed firmer and offers significantly lower maintenance costs as a result of the exclusive replaceable wear plate. For more information, visit www.flo-rite.com.
Beck’s is a family-owned and operated seed company that serves farmers in Indiana, Illinois, Ohio, Michigan, Kentucky, Tennessee, Iowa, Missouri, and Wisconsin. According to a recent media survey, Beck’s ranks as the sixth largest seed company in the United States and the only one in the top six that is family-owned, making Beck’s the largest retail, family-owned seed company in the United States. To learn more about Beck’s, please visit www.beckshybrids.com. Follow Beck’s Hybrids on Twitter at www.twitter.com/BecksHybrids, like Beck’s Hybrids on Facebook at www.facebook.com/BecksHybrids, or visit the Beck’s Blog at www.beckshybrids.com/blog.
Herschel offers replacement parts for numerous types of farm equipment, tractors, and certain types of mowing and construction equipment. Herschel products include a wide range of cutting and harvesting parts; chromium carbide treated hard-faced and plain replacement tillage tools; disc blades; seeding, spray; and fertilizer application components.
About Alamo Group
Alamo Group is a leader in the design, manufacture, distribution and service of high quality equipment for infrastructure maintenance, agriculture, and other applications. Our products include truck and tractor mounted mowing and other vegetation maintenance equipment, street sweepers, snow removal equipment, excavators, vacuum trucks, other industrial equipment, agriculture implements and related after-market parts and services. The Company, founded in 1969, has approximately 3,100 employees and operates 25 plants in North America, Europe, Australia and Brazil as of September 30, 2015. The corporate offices of Alamo Group Inc. are located in Seguin, Texas and the headquarters for the Company’s European operations are located in Salford Priors, England.
Flo-Rite® is a registered trademark of Flo-Rite, Inc. Practical Farm Research (PFR) ® is a registered trademark of Beck’s Superior Hybrids, Inc.. Herschel® is a registered trademark of Alamo Group, Inc.
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Beck's Hybrids seed company provides high yield corn, soybeans, wheat and elite alfalfa. All seed products are protected by the Escalate™ yield enhancement system delivering higher yields, insect protection, improved stand, and seedling health. We give you access to every major supplier in the world, so you get the genetic diversity and trait protection you need from one company – Beck’s. A heritage built upon the hard work, faith and innovation of our family and family of employees.
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