Atlanta, Indiana – Beck’s today announced the release of several new tools available in their precision farming service, FARMserver™, which enhances farmers’ ability to utilize variable rate technology. For more than three years, Beck’s precision farming team has been researching, developing and revolutionizing FARMserver’s Management Zone Tool. The Management Zone Tool now features an option to add field elevation, a new multi-layer tool, an irrigation pivot tool, and enhanced test blocks.
Atlanta, Indiana – For the past 12 months, Natalina Sents, an Iowa native, has been crisscrossing the country on Beck’s Why I Farm Roadtrip, a year-long, 50-state tour documenting agriculture’s diversity. Sents finished her travels on May 19, 2017 and has revealed the untold stories of over 150 American farmers and ranchers through blogs and photography.
Moshav Sharona, Israel and Atlanta, Indiana, USA, May 8, 2017 ̶ Kaiima Bio-Agritech Ltd., a genetics and breeding
technology company and Beck's, the largest family-owned retail seed company in the United States, today
announced their agreement to evaluate the integration of Kaiima’s non-GM, EP™ technology platform, into Beck’s
proprietary corn breeding program. This new collaboration follows a recently completed three-year project that
assessed the EP™ technology’s efficacy in Beck's elite corn germplasm.
August 5, 2016
Atlanta, Indiana – When it comes to precision agriculture technologies, farmers not only want complete control of their data, they want a tool that’s secure, private and easy to understand. Beck’s is proud to announce that it’s precision farming tool, FARMserver™, has been awarded the Ag Data Transparency Evaluator (ADTE) Seal for privacy and security.
This seal confirms that the contract between farmers and their subscription to FARMserver is transparent and easy to understand. Users can be confident knowing that Beck’s is upfront and honest with their belief that farmers own the raw data generated on their farms. With FARMserver, all of the data generated by farmers is housed on private and secure servers that is only accessible to the account owner.
“We know that one of the biggest concerns farmers have when evaluating precision ag tools for their operation is who controls the data,” said FARMserver Technical Lead Craig Rogers. “That’s why we developed a tool that farmers could trust and have complete confidence in using on their farm. Not only are we proud to offer a product that puts famers in complete control of their data, but we’re excited FARMserver received the ADTE seal which reinforces the trust farmers have placed in our product.”
The Ag Data Transparency Evaluator is backed by a group of farm industry groups, commodity organizations and ag technology providers. Their goal is to ensure the contracts between precision ag technologies, their providers, and the farmers are straightforward as to what data is being collected, who owns it, and who ultimately has access to it.
Developed with the farmer in mind, FARMserver is a secure, online, web-based solution that gives farmers complete control of their data. Simplifying precision agriculture, FARMserver collects farm data in one spot, making it easy to use, share and apply across their operation. FARMserver provides a unique recordkeeping system focused at the field level; comprehensive aerial imagery that delivers deep insight into field variability; field-based weather monitoring; and a crop scouting app. In addition, FARMserver is compatible with almost every color and brand of machine, making exporting data seamless.
Premium Level FARMserver membership is free to all Beck’s corn or soybean customers.
Learn more about FARMserver at www.farmserver.com or review the Ag Data Transparency application at www.fb.org/agdatatransparent/.
Beck’s is a family-owned and operated seed company that serves farmers in Indiana, Illinois, Ohio, Michigan, Kentucky, Tennessee, Iowa, Missouri, and Wisconsin. According to a recent media survey, Beck’s ranks as the sixth largest seed company in the United States and the only one in the top six that is family-owned, making Beck’s the largest retail, family-owned seed company in the United States. To learn more about Beck’s, please visit www.beckshybrids.com. Follow Beck’s Hybrids on Twitter at www.twitter.com/BecksHybrids, like Beck’s Hybrids on Facebook at www.facebook.com/BecksHybrids, or visit the Beck’s Blog at www.beckshybrids.com/blog.
FARMserver™ is a trademark of Beck’s Superior Hybrids, Inc.
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Beck's Hybrids seed company provides high yield corn, soybeans, wheat and elite alfalfa. All seed products are protected by the Escalate™ yield enhancement system delivering higher yields, insect protection, improved stand, and seedling health. We give you access to every major supplier in the world, so you get the genetic diversity and trait protection you need from one company – Beck’s. A heritage built upon the hard work, faith and innovation of our family and family of employees.
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