Seed Advisor

Location: South Central Wisconsin
Department: Field Sales

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Purpose and Scope

We're leaders. Innovators. Perfectionists. Constantly improving our products and practices, with our customers always at the forefront of everything we do. We’re the largest family-owned, retail seed company in the country and we’re looking for qualified leaders like you to help us grow. When you join Beck’s, you join a family. And it’s what we do together that sets us apart. 

Are you a natural leader who’s passionate about helping farmers? Are you a team player who thrives on collective success? If so, then this is the role for you.  As a Beck’s seed advisor, you’ll be provided with the tools and resources you need to serve as the link between our customers and our products. You will help grow our market share, attract new dealers and customers, and promote our added value programs at major company events and functions. But it doesn’t end there. You’ll also be responsible for promoting the “Beck’s Experience” while maintaining the integrity of our brand, our family, and everything we stand for. 



  • Set clear expectations:
    • Communicate regularly with assigned dealers and general customers
    • Define expectations and responsibilities for dealers
    • Hold dealers accountable for meeting or exceeding expectations and responsibilities
    • Provide feedback to Area Team Leader
  • Dealer recruitment: 
    • Identify areas that do not have adequate dealer representation
    • Identify, recruit and hire quality dealers
  • Dealer development and dealer management:
    • Listen and ask questions of assigned dealers and their customers
    • Stay positive
    • Encourage collaboration and teamwork across the dealer network
    • Develop strategic plans and goals for assigned dealers
  • To retain and grow sales and build customer relationships
  • To develop personally via continuing education and training
    • Deliver tough messages to dealers when needed
    • Reward performance and teamwork
    • Ensure the dealer network within the specific area is healthy and productive
    • Work closely with appropriate team members to coordinate aspects of individual dealerships to include, but not limited to, licensing, collection of accounts, troubleshooting calls, orders, inventory and distribution 
  • Perform other related duties as may be required by the Area Team Leader, Regional Business Manager or the Director of Sales and Marketing

Job Requirements

1. Education and Training:

  • Bachelor of Science Degree in Agronomy, Ag Economics, Marketing, Sales or five (5) years sales experience or demonstrated seed sales success
  • CCA preferred
  • Must possess and maintain a valid driver’s license and insurable driving record as determined by Beck’s automobile policy

2. Technical knowledge:

  • Proficiency with relevant computer and software skills
  • Excellent communication skills both verbal and written
  • Proven sales, negotiation and management skills
  • Ability to identify and resolve agronomic challenges
  • Chauffeur License or equivalent is required

3. Physical demands:

  • Ability to pass DOT physical and obtain Medical Examiner’s Certificate may be required
  • Must be able to lift up to 70 pounds unassisted

4. Experience:

  • Prior experience in management preferred
  • Demonstrated leadership and vision in managing staff groups and major projects or initiatives
  • Five years sales and agronomic experience
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